By: Raymond Hackney

Founded just under a year ago The Wireless Registry would like to do for SSID’s and The Internet of Things,  what the DNS did for the Internet. In a press release they put out on Jan 15, they discussed their creation of a new registry to assign a name and assign meaning to an SSID.

It seems a bit of a stretch to think there would be any real demand for the “DNS of Things”

From the FAQ section

What is a wireless name?

A wireless name is a word or phrase from one to thirty-two characters in length that typically corresponds to the SSID (Service Set Identifier) of your device. SSIDs are often referred to as “network names” and are broadcast by your device to all receiving devices within the broadcast radius of your device’s networking hardware.

A new device typically has an SSID that is set by default by the device manufacturer. This SSID can be manually changed on a number of devices, such as smartphones, tablets, laptops, PCs and wireless network routers in the home or office.

Registering your first wireless name is free for a year. All you need to do is check if the name is available and reserve it using a valid email address. Your free subscription will come to an end on the first anniversary of your registration and you will be given the option to purchase additional years at the cost of $4.99 per year. You may purchase additional wireless names for a yearly subscription of $4.99 immediately once you have signed in to your account. Wireless name registration fees are nonrefundable.

You can read more on their website

NEW YORK, Jan. 15, 2014 /PRNewswire/ — The Wireless Registry Inc. today announced the launch of the world’s first global registry for wireless names. In the same way the Domain Name System (DNS) unleashed the power of the Internet, The Wireless Registry unleashes the power of the Internet of Things. From today, individuals and businesses can register wireless names (, associate content to these names and provide meaning when they are detected.

This new registry allows anyone to take control of their proximal identities and create and use new services and applications to engage with their proximal surroundings in ways never before possible.

“Any object that uses Wi-Fi or Bluetooth wireless technology, such as your smartphone, home router or even your car, has a unique wireless signature and proximal identity. Registering your wireless name or SSID allows you to own your proximal identity within The Wireless Registry and create a virtual bubble that can stay in one place or go wherever you go,” said Patrick Parodi, CEO and co-founder of The Wireless Registry. “We have built a system, the DNS of Things, that lets people and businesses take control and add meaning to their wireless signals.”

For brands and agencies, the registry will instantly create millions of virtual proximal billboards. For retailers, it delivers a simple and easy way to engage consumers on a hyper local basis with daily deals, coupons or other forms of commercial engagement without requiring them to connect to their Wi-Fi. For individuals, the registry provides a proximal dimension to their interactions on social media as well as a tool to declare how they want their proximal identities to be used.

“The Wireless Registry is a good example of a new way for individuals to take control of their proximal identity, the new frontier of privacy,” said Jules Polonetsky, Executive Director and Co-chair of the Future of Privacy Forum. “The FPF looks forward to working with The Wireless Registry to help deliver on our Smart Store Privacy Code of Conduct.”

Individuals and businesses can register their SSIDs by visiting The Wireless Registry’s website For a limited time, The Wireless Registry is offering a free first year subscription to the first name registered, and the standard year subscription price of $4.99 for all subsequent names.

“The Wireless Registry is building infrastructure for the Internet of Things,” said COO and co-founder Stillman Bradish. “With this new registry, mobile app and browser developers can use our free and open API to create a whole new world of proximal awareness.”

About The Wireless Registry Inc. The Wireless Registry Inc. is the first global registry for wireless names and identifiers, which enables thousands of new proximal services and gives businesses and individuals the power to engage with their surroundings in ways never before possible. Using an exclusive patent (, The Wireless Registry has built infrastructure and a free and open API capable of associating links and meaning to detectable wireless names. For more information, please visit or follow The Wireless Registry on Twitter (@WirelessRgstry( )) or Facebook (WirelessRegistry( )).